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Y STORI.

The stories behind the designs. Every piece Made in Cymru produces starts with something real - a year, a match, a song, a place.

Y Stori is where those stories live.

Wales and New Zealand scrum at Cardiff Arms Park during the 1905 rugby international

The Day Wales Sang Before a Rugby Match and Started a Sporting Tradition

Wales and New Zealand scrum at Cardiff Arms Park during the 1905 rugby international
Hen Wlad Fy Nhadau

The Day Wales Sang Before a Rugby Match and Started a Sporting Tradition

In 1905, Wales answered New Zealand’s haka with Hen Wlad Fy Nhadau. More than 40,000 voices joined in, creating a sporting tradition that spread around the world.

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Welsh flags flying in Cardiff Bay on St David's Day
Welsh History

Welsh Symbols: The Dragon, Leek, Daffodil and What They Mean

The dragon, leek and daffodil are instantly Welsh. But where did these symbols come from, and why do they still mean so much?

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Three Welsh women wearing traditional Welsh clothing at Llanberis
Welsh Clothing

Traditional Welsh Clothing: What Did Welsh People Actually Wear?

The tall black hat, shawl and apron are instantly recognisable. But what did Welsh people actually wear, and how did everyday rural clothing become the national dress of Wales?

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Modern Welsh clothing from The Ones That Know collection by Made in Cymru
guide

Welsh Clothing Has Changed. This Is What It Looks Like Now.

Welsh clothing has changed. From Cymru and Yma O Hyd to 1958 and The Red Wall, discover a quieter approach to modern Welsh clothing and identity.

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Wales football supporters walking through Cardiff city streets towards the stadium, red Welsh dragon flags in the crowd
Welsh Football

What to Wear to a Wales Football Match: A Red Wall Guide

What do you actually wear to watch Wales? From the red shirt and the bucket hat to the layers you need on a freezing qualifier, this is a guide to dressing for the Red Wall.

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YMA — a map of Welsh memories from Made in Cymru. Satellite nighttime view of the British Isles with Wales lit up and the YMA logo overlaid.
Wales

You Can Leave Wales. Wales Never Leaves You.

Kev grew up in Nefyn. On the Llŷn Peninsula, where the land narrows to a point and reaches out toward open water. A small town. A beach. Mountains behind it. Everything a childhood needs and nothin...

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Cymmer Colliery, Porth, Rhondda Valley, South Wales, circa 1900 — the South Wales coalfields where the word tampin originated
Cymru

Tampin. Fumin. Ragin.

Three Welsh words for anger rooted in the South Wales mining industry. The story behind tampin, where it came from and what it carries.

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Welsh Cymru hoodie by Made in Cymru in Snowdonia
cymru

The Welsh Hoodie: What to Look For and Why It Matters

A hoodie is not a complicated purchase. Until it is. Ask someone Welsh what they want from a Welsh hoodie and the answer goes beyond weight and warmth pretty quickly. It is about what it represents...

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Wales home football kit 2026 to 2028
cymru

Why Wales' New Kit Feels Like an Own Goal

When I saw the new Cymru home kit my first thought was not about the design. It was about the badge on the chest. Not the FAW crest. The other one. Here is why I think Wales went backwards yesterday.

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Wales players line up for their trademark lopsided pre-match team photo at Euro 2016, the whole squad bunched to one side of the pitch, Made in Cymru
euro 2016

The Welsh Team Photo: The Shambles That Became a Tradition

Every other nation gets the team photo right. Wales get it gloriously wrong. The story of how a shambolic, lopsided pre-match photo became a superstition, a badge of honour and one of the most Wels...

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