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Y STORI.

The stories behind the designs. Every piece Made in Cymru produces starts with something real - a year, a match, a song, a place.

Y Stori is where those stories live.

YMA — a map of Welsh memories from Made in Cymru. Satellite nighttime view of the British Isles with Wales lit up and the YMA logo overlaid.

You Can Leave Wales. Wales Never Leaves You.

YMA — a map of Welsh memories from Made in Cymru. Satellite nighttime view of the British Isles with Wales lit up and the YMA logo overlaid.
Wales

You Can Leave Wales. Wales Never Leaves You.

Kev grew up in Nefyn. On the Llŷn Peninsula, where the land narrows to a point and reaches out toward open water. A small town. A beach. Mountains behind it. Everything a childhood needs and nothin...

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Cymmer Colliery, Porth, Rhondda Valley, South Wales, circa 1900 — the South Wales coalfields where the word tampin originated
Cymru

Tampin. Fumin. Ragin.

Three Welsh words for anger rooted in the South Wales mining industry. The story behind tampin, where it came from and what it carries.

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The Welsh Hoodie: What to Look For and Why It Matters
cymru

The Welsh Hoodie: What to Look For and Why It Matters

A hoodie is not a complicated purchase. Until it is. Ask someone Welsh what they want from a Welsh hoodie and the answer goes beyond weight and warmth pretty quickly. It is about what it represent...

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Why Wales' New Kit Feels Like an Own Goal
cymru

Why Wales' New Kit Feels Like an Own Goal

When I saw the new Cymru home kit my first thought was not about the design. It was about the badge on the chest. Not the FAW crest. The other one. Here is why I think Wales went backwards yesterday.

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The Mimosa, the ship that carried 153 Welsh settlers to Patagonia in 1865
design-story

Home Wherever We Are: The Story Behind the T-Shirt

Wales is not always where you live. On the Welsh diaspora, from the Mimosa's voyage to Patagonia to the Welsh in London and beyond. The story behind Home Wherever We Are, No.09.

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We Travel Welsh football away-days t-shirt by Made in Cymru
design-story

We Travel: The Story Behind the T-Shirt

Some support Wales from the sofa. Some follow Wales everywhere, to San Marino, to Andorra, to the cities that made the Red Wall. The story behind We Travel, No.08.

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The Welsh flag, Y Ddraig Goch, representing Welsh clothing brands and identity
guide

The Best Welsh Clothing Brands

A guide to the best Welsh clothing brands, from identity tees and Welsh denim to wool, knitwear and supporter wear. What each one does, and who it is for.

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The Millennium Stadium in Cardiff packed for a Wales rugby international against Scotland
design-story

The XV: What It Means to Pull on the Welsh Rugby Shirt

Fifteen players, one red shirt, and the weight of a rugby nation. What it means to pull on the Welsh jersey, and the story behind No.07 in the collection.

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Capel Bethel, a Welsh chapel built by settlers in Gaiman, Patagonia
Cymru

Being Welsh Away From Wales

Being Welsh does not fade with distance. For the diaspora spread across London, Sydney, Toronto and beyond, this is what it means to carry Wales with you.

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The flag of Wales, Y Ddraig Goch, flying from a tower at Raglan Castle, Monmouthshire
Being Welsh

Welsh Identity: What It Means to Feel Welsh

An honest attempt to describe Welsh identity from the inside. Not the tourist version. The actual lived experience of what it means to be Welsh — the feeling before the words.

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