The stories behind the designs. Every piece Made in Cymru produces starts with something real - a year, a match, a song, a place.
Y Stori is where those stories live.
Don't Take Me Home: The Chant That Defined a Generation of Welsh Football Fans
The story of Don't Take Me Home — the anthem that defined a generation of Welsh football fans at Euro 2016. Four words that captured everything about that summer in France.
Read more1958: The Year Wales Went to the World Cup
In the summer of 1958, Wales travelled to Sweden for their first World Cup, and for 64 years their only one. They reached the quarter-final, where they were knocked out by a 17-year-old named Pelé....
Read moreThe Red Wall: How Welsh Football Found Its Voice
There is a moment in football support that transcends the game itself. When the noise stops being about tactics or results and becomes something deeper — something that says we are here, we exist, ...
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