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Y STORI.

The stories behind the designs. Every piece Made in Cymru produces starts with something real - a year, a match, a song, a place.

Y Stori is where those stories live.

Wales national football team open-top bus parade through Cardiff city centre after Euro 2016

Don't Take Me Home: The Chant That Defined a Generation of Welsh Football Fans

Wales national football team open-top bus parade through Cardiff city centre after Euro 2016
Don't Take Me Home

Don't Take Me Home: The Chant That Defined a Generation of Welsh Football Fans

The story of Don't Take Me Home — the anthem that defined a generation of Welsh football fans at Euro 2016. Four words that captured everything about that summer in France.

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Vintage football match from the 1930s — evoking the era of Wales at the 1958 World Cup in Sweden
1958 World Cup

1958: The Year Wales Went to the World Cup

In the summer of 1958, Wales travelled to Sweden for their first World Cup, and for 64 years their only one. They reached the quarter-final, where they were knocked out by a 17-year-old named Pelé....

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Welsh football supporters in red at a match, representing Y Wal Goch — The Red Wall
Cymru

The Red Wall: How Welsh Football Found Its Voice

There is a moment in football support that transcends the game itself. When the noise stops being about tactics or results and becomes something deeper — something that says we are here, we exist, ...

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