Y STORI.

The stories behind the designs. Every piece Made in Cymru produces starts with something real - a year, a match, a song, a place.

Y Stori is where those stories live.

Wales players line up for their trademark lopsided pre-match team photo at Euro 2016, the whole squad bunched to one side of the pitch, Made in Cymru

The Welsh Team Photo: The Shambles That Became a Tradition

euro 2016

The Welsh Team Photo: The Shambles That Became a Tradition

Every other nation gets the team photo right. Wales get it gloriously wrong. The story of how a shambolic, lopsided pre-match photo became a superstition, a badge of honour and one of the most Wels...

Inside the Millennium Stadium in Cardiff, Wales, home of the Welsh national football team

Class of 2016

The Summer Wales Changed: Euro 2016 Remembered

The story of Wales at Euro 2016 - how a nation that hadn't been to a major tournament since 1958 went to France, beat Belgium, reached a semi-final, and changed Welsh football permanently.

Wales national football team open-top bus parade through Cardiff city centre after Euro 2016

Don't Take Me Home

Don't Take Me Home: The Chant That Defined a Generation of Welsh Football Fans

The story of Don't Take Me Home — the anthem that defined a generation of Welsh football fans at Euro 2016. Four words that captured everything about that summer in France.

Welsh football supporters in red at a match, representing Y Wal Goch — The Red Wall

Cymru

The Red Wall: How Welsh Football Found Its Voice

There is a moment in football support that transcends the game itself. When the noise stops being about tactics or results and becomes something deeper — something that says we are here, we exist, ...